Insurance has always been a numbers game.
Because Lead Sifter was founded by agents, we understand what you have always known:
- You don’t win every quote
- You don’t convert every lead
- You don’t control when someone is ready to buy
“Success in business requires training and discipline and hard work. But if you’re not frightened by these things, the opportunities are just as great today as they ever were.” —David Rockefeller
Control what you can, don’t sweat the stuff you can’t…
Our business is full of things outside our control, premiums, claims, and cancellations, just to name a few…What you can control is how many real opportunities you work, how efficiently you work them, and how much risk you carry while doing it.
Internet Lead Companies have made prospecting expensive, added a high barriers for new agents that are trying to build their books of business, and made us dependent on them for our leads…
Our business isn’t difficult, it’s not like we are going to the moon or performing brain surgery. It is hard work though. Prospecting is not easy, but it doesn’t have to be expensive. It takes a dedicated process, strength and willpower to execute, the ability to face rejection and to not take criticism personally. The adrenaline rush when someone says “yes” is worth every tribulation.