Lead Sifter gives agencies a smarter way to buy, work, and recover value from leads through a transparent marketplace designed to lower acquisition costs.
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How it Works
Step 1: Browse the Leads
Explore leads available in the marketplace and preview key details before making a purchase.
Step 2: Purchase a Lead
Purchase a lead and receive exclusive access to contact the prospect without competing agents.
Step 3: Work the Opportunity
Quote the prospect and work the lead just like any traditional opportunity.
Step 4: Recover Value
Sell unconverted leads to the marketplace and recover value.
Why the Traditional Lead Model Is Broken
Traditional lead buying is a one-way expense. Lead Sifter introduces a smarter economic model.
Traditional Leads Are a One-Way Expense
In the traditional model, leads are purchased once and any unconverted opportunity becomes a sunk marketing cost.
Over time, this drives customer acquisition costs higher.
Leads Get a Second Life
Lead Sifter creates a marketplace where unconverted leads can be sold and purchased by other agents.
Instead of becoming a sunk cost, leads can continue generating value.
Lower Long-Term Customer Acquisition Costs
By allowing agencies to recover value from unconverted leads,
Lead Sifter helps reduce long-term customer acquisition costs
and improve marketing efficiency.
Traditional lead vendors profit when agents lose.
Lead Sifter is designed to align incentives.
