Lead Sifter is leading the charge against Carriers trying to cut human agents out of insurance by Lowering the Cost of Acquisition.
Reduce CAC for Insurance Agencies
Why Customer Acquisition Quietly Eats Agencies Alive
- The cost compounds quietly, lead after lead
- Internet leads aren’t cheap — even before an agent ever speaks to someone
- Agents spend hours quoting, chasing, and following up
- Most leads never convert
Let’s look at what this actually costs under the current Model:
(according to 2025 benchmarks from Sopro + First Page Sage)
You’re spending $527 to earn roughly $300 in commission.
(according to 2025 benchmarks from First Page Sage)
The real question isn’t “Did this lead close?”
It’s “Will this customer stay long enough to break even?”
The Reality is this: 25% will churn before the first renewal.
That’s not growth! – That’s erosion.